We are Denise and Samantha Allan, the mother and daughter team that has designed and produced The Secret Arcade website - so called as it is a treasure trove of wonderful designer shops under one magnificent roof that you will not find on any run of the mill high street.
Our motivation for the site (which we began designing in 2009) springs from the desire to recreate the atmosphere and excitement of wandering through one of those wonderful Victorian shopping arcades where you find a whole array of intriguing shops giving a whole new experience for online shoppers.
We have hunted high and low to find designers that we find inspiring and have brought together an amazing collection of people who have all created their own fantastic e-shops that will satisfy the most adventurous of customers. You will find a labyrinth of shops arranged in specialised 'passages' from unique objects for children and women to contemporary art and ironmongery to designer wallpaper!
We will be bringing you news about individual designers and their products each week as well as a programme of 'events' that will be introduced throughout the year .... so keep reading!
