To purchase the magazine visit Kelly's wonderful shop no. 2 in the Contemporary Crafts passage at The Secret Arcade.
This week we are in conversation with Rebecca Rose the founder and owner of the amazing Juno Says Hello boutique.
Question 2. Who/what are your biggest influences?The world of cinema is a huge influence on our collections. Many of our dresses follow the classic 1950s Grace Kelly nipped-in silhouette, others are more decadent evening gowns. We recently acquired an original 1960s dress that was the same as the design worn by Julianne Moore in Tom Ford's 2009 film A Single Man. We also like to make sure that our collections follow current trends - the appearance of 1970s-inspired goddess gowns (as seen on the AW11 runway at Gucci and Marc Jacobs) meant that we sourced several original 1970s dresses that corresponded in style.
Question 3. Where is your favourite place to visit for inspiration?
Inspiration is all around - whether it's curling up in front of an Old Hollywood movie on the television, losing yourself in a Truman Capote novel or simply admiring the style of a passer-by.
We love this Original 1960s handmade shift dress Pale peach lining with black lace overlay - just on trend with the likes of Kylie wearing the Dolce and Gabbana 2011 version!
Question 5. Do you have any new items/collections about to be launched?
Question 6. What do you enjoy most about being one of the shops in The Secret Arcade?
3. Where is your favourite place to visit for inspiration?
5. Do you have any new items/collections about to be launched?
We have just received the first parcels for our autumn line from many suppliers, so yes. Very exciting are the new Bags from Makki in sumptuous Eel Skin, as well as the Winter Hide collection from Owen Barry.
............ and of course, our Swarovski Crystal Jewellery range always causes a stir!
We are delighted to see The Secret Arcade advertised in The V&A Museum Autumn Winter 2011 magazine. Holding a prominent position nestled opposite the 'Exhibitions' page we are certain to catch the attention of its 30,000 + design savvy readers! Each of our wonderful designer shops are individually named to give equal exposure and will surely attract attention throughout the shelf life of the magazine which covers the run up to Christmas and into Spring 2012. 
We are particularly pleased to be on the same page as The V&A's brilliant 'Power of Making' exhibition listing which is also been screened on BBC 4 as part of The Handmade in Britain series - very apt for us! If you are interested in contemporary art or craft then a visit to The Secret Arcade is an must.
Visit all of the designers at The Secret Arcade here
This week we are in conversation with Sarah Lidwell -Durnin, the founder/owner of the unique Natural History Ltd, a company which takes the art of homemaking to a new level. 
(A tile from Natural History's 'Gertrude Jekyll' design range )
My biggest influence is the Museum of Natural History in Merrion Square in Dublin. Every day after school I was brought to Merrion Square itself or to the museum, depending on the weather, and Dublin being quite rainy, I spent a lot of time in the museum! I grew up loving the worn and faded taxidermy, reading the tiny inscriptions from the the donors, some dating back to the early 1800's. The mysterious things in jars, the Victorian display cases, the unique musty smell - all filled the voices of all the other children who were brought there every day too - these are all very strong memories and have been a fantastic influence in my work.
I live in Oxford now, so the Natural History Museum and the Pitt Rivers Collection are great places to visit - not specifically for inspiration so much as to recharge my aesthetic instincts. 
(Natural History's 'Beetle Tea Towel')
Question 4. What is your favourite item from your current collection?
Question 5. Do you have any new items/collections about to be launched?
Long before I joined the Arcade I was a huge fan of the carefully curated feel of the site. I also love the arcades themselves of the 2nd Arrondissement in Paris, so to be a part of such an elegant collection of boutiques is quite a privilege! To view all of Natural History's stunning objects visit Shop No. 2 in the Home Interiors Passage at The Secret Arcade.
Claire Brewster's work is about retrieving the discarded, celebrating the unwanted and giving new life to the obsolete. Claire uses old and out of date maps and atlases as her fabric with which to create her intricate, delicate and detailed cut outs. The image above shows 'Demanding East' 2010 - a cut page from London street atlas, pins, foam board, box frame 44 x 34 cm. To view or purchase the work visit Claire Brewster at Shop No. 1 in the Art passage at The Secret Arcade.
Helen Musselwhite
By the use of bold colour, strong graphic line and familiar images Helen creates highly individual and visually appealing pieces of art that make an instant impact. Her work has a distinctive hand crafted quality that pays respect to all forms of mid century design, folk and ethnic art, as well as current and future trends. Each piece combines the hand cutting, folding and scoring of a wide range of papers and card that are further worked on to create patterned and textured surfaces. They are then used to build scenes in box frames which are often complex and consist of many layers. To view or purchase the work visit Helen Musselwhite at Shop No. 2 at The Secret Arcade.
Justine Smith
Paper has always been a primary material in the work of Justine Smith. Her current work is concerned with the concept of money and how it touches almost every aspect of our lives. She is interested in money as a conduit of power and also in the value systems with which we surround it. On a physical level a banknote is just a piece of paper, but it is what a banknote actually represents that is central to Smith’s work. Through her collages, prints and sculptures she examines our relationship with money in a political, moral and social sense, whilst also exploiting the physical beauty of the notes. To view the work visit Justine Smith at Shop No. 3 at The Secret Arcade.
Turner Pocock Cazalet create incredible wallpapers that use a wide range of motifs from jumping zebras to vintage cricket bats and tennis rackets. What all of their designs have in common is a great stylishness that works incredibly well in both contemporary and traditional contexts.
Sarah Lidwell-Durnin is the power house behind this fabulous store. Influenced by her childhood visits to the Natural History Museum in Dublin, Sarah has curated an amazing collection of decadent homewares and uniquely quirky accessories.
Beginning with Eastern Mystic - the brainchild of British born Sonal Talgeri - Bhaskaran who creates contemporary statement pieces that are strongly influenced by her Indian heritage.
Sonal combines 24 carat gold vermeil, gunmetal plated brass, fine sterling silver chains with a myriad of gemstones and crystals to create opulent statement pieces. Each piece is handcrafted by Sonal in London and made in limited editions. You can view the full collection at Eastern Mystic, Shop 1, The Jewellery Passage, The Secret Arcade.
Simonne Elizabeth Designs
Sumptuous handmade glass beads are used by Simonne to create her wonderful jewellery that is inspired by the British seasons resulting in a palette of pinks, vivid greens and warm orange tones. To view the full collection visit Simonne Elizabeth Designs at Shop 2 , The Jewellery passage, The Secret Arcade.
Hayley Kruger is influenced by the construction of botanical elements in nature combined with diverse iconography from female figures from history and popular culture such as Barbarella and Joan of Arc! Hayley achieves this through the use of contrasting soft and hard materials from silk cord, leather and components from costume jewellery to semi-precious gems and silver and gold. To view the full collection visit Hayley Kruger, Shop 3, The Jewellery Passage at The Secret Arcade.
Clara Francis
Clara Francis creates stunning pieces of jewellery using minuscule Japanese glass beads which produce colours and tones of great subtlety. Her motifs are inspired by the British flora and fauna including butterflies, birds and flowers. To view the full collection visit Clara Francis, Shop 4, The Jewellery Passage, The Secret Arcade.
We will be introducing the other new shops over the next few weeks and will also be publishing the ever popular 'Shopkeeper of the Week' which gives an in-depth insight into the work of the great companies that make up The Secret Arcade.
Every August we select great new companies to take part in The Secret Arcade. We are delighted to launch a brand new collection of twenty fantastic shops. We have six glorious passageways including Fashion & Accessories, a new Art passage, Jewellery, Home and Interiors, Children's and a new Refreshments passage offering the most exciting range of teas to reward you after all that shopping! We will be continuing with the ever popular 'Shopkeeper of the Week' feature which will give an in depth and behind the scenes insight into each of the great companies that make up The Secret Arcade. So keep an eye out for these which will start next week.
The emphasis for our selection of shops as always is for UK based companies that specialise in UK made and designed products. The quality is exceptionally high and we are very proud to be working with every one of them! Each day over the next couple of weeks we will publish details of each passageway, starting today with a tantalising insight into our three new children's wear shops.
Woodchild is a Brighton based company that design the most beautiful children's woollen blankets that are knitted in Scotland - true heirloom pieces - great for a new born gift. Prices start from £55.
Shop No2: Tulip And Nettle
K for Keeps is a new company that has produced a truly unique collection of children's wear which is manfactured by a small family run company in the north of England. Wonderful woollen coats with hints of historical coach capes and pinstriped wide legged trousers that look really funky! At great prices from £40 you can't afford not to have these!
